A FEW WORDS ON SURFBOARDS...
Since Mr. Severson has gone to considerable time and trouble preparing such a wide assortment of photographs and drawings for this magazines, we've decided to start separating the photos from the advertisements and to tell you a little about our surfboards - in other words rather than pictures. If you're already well informed on the subject, please bear with us while we tell the others.
To start from the beginning, our surfboards are make from high density polyurethane foam blanks manufactured by Clark Foam Products (his ad's in this magazine). We use this excellent quality foam because - well, because his shop is just down the street from us and it's very convenient. We also make a lot of balsa wood boards - much to the agony of our shapers. Since balsa must be shipped from South America and requires considerable more time in shaping, these are more expensive. The finished product, however, is well worth the extra cost. Next, we use an isopthalic resin which is 25% stronger than most resins: double layers of tightly woven ten-ounce fiberglass: and an all-glass skeg which is securely inserted into the redwood and balsa centerstrips and guaranteed against breakage for six months. In fact, the entire board is guaranteed.
Well, now that you know something about our surfboards, we hope you're interested enough to find time to visit our shop in Laguna Beach. Better yet, we hope you'll find our shop - it's rather un-centrally located on a back street, looks like and old red barn, and has a "showroom," and we use the term loosely, which is filled to maximum capacity with six medium-sized people. We don't sell the usual accessories and paraphernalia, such as trunks, photographs, etc. In fact, we don't sell anything but surfboards really.
One more thing - in case you're closer to our shop in Pasadena, don't be alarmed if you're confronted by a vacant lot instead. You see, it's such an eyesore that the local citizens have voted in favor of its demolition So please watch for the opening of our new (and maybe even worse) shop - probably sometime in December.